Rise Strategy
Commercial leadership when you need to grow.
Transformation leadership when you need to change.
Technology businesses don't always need another permanent executive.
Sometimes they need an experienced leader to step in, understand the situation quickly and make things happen.
25+
Years
What Rise does
01
Grow the commercial engine.
Senior commercial leadership for technology businesses that need to improve how they sell, scale and grow — from commercial strategy and go-to-market to sales, pre-sales and proposition.
Capability map
02
Lead the change.
Experienced leadership for technology, AI, ERP, cloud and operating model change — from defining the strategy to leading implementation and embedding new ways of working.
Capability map
Fractional or interim
Fractional gives you ongoing senior leadership without the commitment of a permanent executive.
Interim gives you experienced leadership for a defined period of growth, change or transition.
Fractional leadership
Typical commitment. Scope is agreed around your priorities.
01
Typically 2 days / month
Strategic direction, executive advice and regular leadership input.
Discuss Foundation02
Typically 4 days / month
Active leadership across commercial performance, growth or transformation priorities.
Discuss Growth03
Typically 8 days / month
Experienced leadership embedded within the leadership team and taking ownership of significant priorities.
Discuss EmbeddedInterim leadership
When the business needs someone to step in, take ownership and lead through a defined period.
Understand the situation. Establish priorities. Stabilise performance.
Lead significant commercial, technology or business transformation.
Provide leadership through change, restructuring, acquisition, growth or executive transition.
Growing
Commercial operation needs to mature.
Scaling
The business has outgrown existing ways of working.
Changing
Transformation needs experienced leadership.
Launching
A new proposition needs a route to market.
Strengthening
Sales and pre-sales need greater structure.
Responding to AI
The business needs to turn AI opportunity into practical action.
25+
Years of technology & commercial experience
Commercial decisions increasingly depend on technology.
Technology decisions increasingly depend on commercial outcomes.
I understand both sides.
About
25+ years across
I've led commercial and solution teams, shaped complex technology propositions, supported major enterprise opportunities and worked with organisations through significant technology and business change. No layers of consultants — just experienced leadership, applied to the problem in front of you.
Meet JustinInsights
Commercial Leadership
What changes when a technology business scales — and how to keep sales, technical solutions and delivery working as one.
Read insightTransformation
Ownership, sequencing and whether the business can run it once the programme ends.
Read insightTechnology & AI
Where AI creates genuine value in the way teams sell and operate, and where it doesn't.
Read insightWhether you're growing, changing or dealing with a specific commercial or transformation challenge, let's talk about what you need.
Start a conversation